TAP was distinguished in the morning program of the american TV channel, CBS, with a big promotion of the program Portugal Stopover. The CBS program has a daily audience of 4 million people. You can see the integral part of CBS in http://cbsn.ws/2hqcC1A.
TAP has been betting heavily on the North American market and some examples are the launching of the routes Lisbon - Boston and Lisbon - New York (JFK), as well as the launch of the program Stopover, which has already won 30 thousand customers since its launch in July.
TAP and the Portugal Stopover program are since November present in the famous Times Square, where daily 1 million people circulate. TAP promotes Portugal at the center of the world, inviting americans and tourists from all backgrounds to know our country. This billboard will be in Times Square until February 2017.
This article has been automatically translated. For additional information, please contact us