The year that is ending was marked by great moments of change in the Company.
At the beginning of the year was announced the replacement of PGA by the brand new TAP Express, with a fleet entirely renewed and a further 47% of seats. At the same time was announced the creation of the air bridge between Lisbon and Porto, with flights every hour, which has transported more than 500 thousand passengers since its launch in March
In July, TAP launched the program Portugal Stopover, an incentive for the long-haul passengers who travel with the company, in transit through Lisbon or Porto, to seize the stop by Portugal to discover and visit the country and may be able to stay up to 3 days, without additional costs in your booking, on one of these Portuguese cities. Since its launch until this date, now has more than 30 thousand passengers.
The new strategy of TAP has focused throughout the year, the attention on the client and, following that, launched NPS in October, the metric that can be used to measure the degree of satisfaction of our passengers, which started to be asked to think about each flight that they do with TAP. At the same time, initiatives have been taken in close proximity to the most frequent customers, as the action "Listen to the Customer", which placed in contact elements of direction and of the Board of Directors of TAP with these passengers, in order to listen actively to their main notes, opinions and suggestions on the company, and act directly on that feedback.
The A319 Gago Coutinho made its flight in departure in November after an action of retrofitting. This was the first of 48 airplanes TAP with interiors completely renewed to enter the service, under the program of upgrading the fleet of TAP which will unfold over the coming months and that meant a total investment of 70 million euros, a project that was attended for the first time with several Portuguese companies as partners in its development.
Also in November, TAP marked its presence on the Web, the world conference on entrepreneurship and innovation that took place for the first time in Lisbon and to which it is associated as a Platinum Sponsor. In partnership with Airbus, provided in its booth a replica, in actual size, with the chairs of the Executive Board of the new cabin Airspace of the A330neo. Highly futuristic and with a concept totally innovative, the Company has led to this event which prides itself for its uniqueness, a sample of what will be its offering to its customers.
November was a month of enormous growth compared to 2015 for the Company, which reached a new monthly record, with a total of 967,350 passengers transported in the general network, which meant an increase of 25 per cent compared to the same period in the previous year.
This was without doubt a year of successes. TAP was elected leading European carrier for Africa and leading European carrier to South America and its in-flight magazine, UP raised, in September, the trophy of in-flight magazine leader in Europe at the World Travel Awards (WTA), considered the "Oscars" of world tourism. Earlier this month, was elected by the prestigious American magazine 'Global Traveler' with the awards for "Best Airline in Europe" and "Best launch of new route (Boston/Lisbon).
The position of TAP has been so to be reinforced throughout the year and, in its final stretch marks the launch of new routes from next summer: Toronto, Stuttgart, Gran Canaria, Alicante, Budapest and Bucharest, besides the increase of frequencies in various destinations operated by the company.
In the words of Fernando Pinto, President of TAP, "we finished 2016 with a sense of accomplishment." The next year will certainly be full of more innovations and challenges.”
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