On May 16th and 17th, TAP hosted the fifth edition of the Star Alliance forum dedicated to IT security. In this edition of the event – previously called "Star Alliance IT Security and Disaster Recovery Forum" and now changed to "Star Alliance IT Security, Operations, Continuity, Resiliency & Recovery Forum" – the focus was the Customer and their data protection.
With the proximity of the new General Data Protection Regulation implementation, in force since last May 25th, the subject "Customer" – and the ways to guarantee the security of their data – was intensively debated, over two days, between the Alliance partners.
In addition to the IT areas’ representatives of several Star Alliance member airlines – such as United Airlines (USA), Air Canada (Canada), Copa Airlines (Panama), Brussels Airlines (Belgium) and others – the forum was also attended by Raquel Santos and Daniel Teixeira, from the KPMG Portugal Consulting firm, who shared with the attendees the current trends of approaching customers in the context of marketing strategies as well as security. Paula Canada, TAP's Marketing Director, shared with the audience the Portuguese airline's targeted marketing strategy.
To Canada, the new European Regulation can mean an opportunity for companies to further segment their communication with their customers: "The success of our communications will certainly be much higher. We can make sure that the Customer wants to be related to us and thus we will be able to segment our communication more and more."
The IT area has an enormous importance in this context, since it is its operations that guarantees that it is possible to materialize the projects that the business areas seek to implement with their clients. In this context, Eduardo Rodrigues, TAP IT’s Director, has stated that "the aviation industry does not work without information, but this information has to be safe and confidential."
The Organization states that the goal of this forum, held annually, is to develop a professional environment where Star Alliance members can improve their resilience – in case of threats – by sharing information about preparation and response to such threats, through communication and collaboration.
See below the images of this meeting.