Portugal Air Summit 2018 took place between May 24th and 27th in Ponte de Sor, an unmissable event for any aviation fan, which counted on the presence of TAP.
The Airline rejoined the largest aeronautical summit in Europe and was present with its stand. There, visitors had the opportunity to try the new virtual reality experience on a TAP plane – above Lisbon – with ICAROS. Throughout last year, TAP has used this equipment several times in brand activations, namely in summer festivals to which it has associated. In this particular event, however, visitors were able to try, first hand, the new flight experience designed for this machine, which took them through the skies of Lisbon – 25th of April Bridge, Cristo Rei and MAAT appear during the "flight".
Those who visited the TAP stand could also try out a simulator, as well as see and order, in loco, TAP Store products. The TAP online store was launched at the end of 2017. Among many other items, it sells aircraft models, suitcases, fashion items and accessories, the delight of fans and collectors.
The main goal of Portugal Air Summit 2018 is to contribute to the development of business activity in the air transportation and work field, aircraft construction and maintenance, its components and equipment, handling, supply and service deliveries related to aviation, vocational training and education. It also intends to promote the national and international dissemination of Portuguese aeronautical sector, establishing Portugal as a "major player" in the international panorama of manned and unmanned aviation industry.
See here the event images.