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TAP takes babies to fly for the first time on Mother's Day
This year, TAP's gift to mark Mother's Day was offered at over 30,000 feet high and took the form of a family-friendly flight. The first babies from every district in the country who were born on last year's Mother's Day received a voucher for their maiden flight, so this year they spent their first birthday in the best Company.

More than 50 people, including children and babies, were presented with a trip to Madeira (and Lisbon, in case of the autonomous regions) all-inclusive, with fun activities dedicated to families. TAP offered everyone a baby kit and a certificate of maiden flight, so that this experience is forever remembered.

  • Families from the districts of Portalegre, Castelo Branco, Santarém, Coimbra, Leiria, Porto, Braga, Bragança, Vila Real, Guarda, Porto Santo and Azores enjoyed a very special trip
  • Families from the districts of Portalegre, Castelo Branco, Santarém, Coimbra, Leiria, Porto, Braga, Bragança, Vila Real, Guarda, Porto Santo and Azores enjoyed a very special trip
  • Families from the districts of Portalegre, Castelo Branco, Santarém, Coimbra, Leiria, Porto, Braga, Bragança, Vila Real, Guarda, Porto Santo and Azores enjoyed a very special trip
  • Families from the districts of Portalegre, Castelo Branco, Santarém, Coimbra, Leiria, Porto, Braga, Bragança, Vila Real, Guarda, Porto Santo and Azores enjoyed a very special trip
  • Families from the districts of Portalegre, Castelo Branco, Santarém, Coimbra, Leiria, Porto, Braga, Bragança, Vila Real, Guarda, Porto Santo and Azores enjoyed a very special trip
  • Families from the districts of Portalegre, Castelo Branco, Santarém, Coimbra, Leiria, Porto, Braga, Bragança, Vila Real, Guarda, Porto Santo and Azores enjoyed a very special trip
  • Families from the districts of Portalegre, Castelo Branco, Santarém, Coimbra, Leiria, Porto, Braga, Bragança, Vila Real, Guarda, Porto Santo and Azores enjoyed a very special trip
  • Families from the districts of Portalegre, Castelo Branco, Santarém, Coimbra, Leiria, Porto, Braga, Bragança, Vila Real, Guarda, Porto Santo and Azores enjoyed a very special trip
  • Families from the districts of Portalegre, Castelo Branco, Santarém, Coimbra, Leiria, Porto, Braga, Bragança, Vila Real, Guarda, Porto Santo and Azores enjoyed a very special trip
  • Families from the districts of Portalegre, Castelo Branco, Santarém, Coimbra, Leiria, Porto, Braga, Bragança, Vila Real, Guarda, Porto Santo and Azores enjoyed a very special trip
  • Families from the districts of Portalegre, Castelo Branco, Santarém, Coimbra, Leiria, Porto, Braga, Bragança, Vila Real, Guarda, Porto Santo and Azores enjoyed a very special trip
  • Families from the districts of Portalegre, Castelo Branco, Santarém, Coimbra, Leiria, Porto, Braga, Bragança, Vila Real, Guarda, Porto Santo and Azores enjoyed a very special trip
  • Families from the districts of Portalegre, Castelo Branco, Santarém, Coimbra, Leiria, Porto, Braga, Bragança, Vila Real, Guarda, Porto Santo and Azores enjoyed a very special trip
  • Families from the districts of Portalegre, Castelo Branco, Santarém, Coimbra, Leiria, Porto, Braga, Bragança, Vila Real, Guarda, Porto Santo and Azores enjoyed a very special trip
  • Families from the districts of Portalegre, Castelo Branco, Santarém, Coimbra, Leiria, Porto, Braga, Bragança, Vila Real, Guarda, Porto Santo and Azores enjoyed a very special trip
  • Families from the districts of Portalegre, Castelo Branco, Santarém, Coimbra, Leiria, Porto, Braga, Bragança, Vila Real, Guarda, Porto Santo and Azores enjoyed a very special trip
  • Families from the districts of Portalegre, Castelo Branco, Santarém, Coimbra, Leiria, Porto, Braga, Bragança, Vila Real, Guarda, Porto Santo and Azores enjoyed a very special trip
​​

The initiative, a partnership between TAP and Madeira Promotion Association, also had the presence of portuguese regional press, one element for each district, highlighting these family’s stories in the newspaper pages from the north to the south of the country and reinforcing TAP's tribute to motherhood and family on this special day.


TAP babies were protagonists on this Mother's Day

The TAP Baby Kit celebrates also the first year of existence on this Mother's Day. More than 160 babies from TAP employees have already received this kit with a set of articles for their newborn and many of them went the face of a special campaign!



TAP Mother's Day in the news!
(in Portuguese)

The celebration of maternity with TAP brand was subject of news, at national and local level. Click on the links below and learn more about the Company's action, through the eyes of the portuguese media.












RTP
 

22 abril 2019

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11 dezembro 2018

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09 novembro 2018

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04 outubro 2018

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07 setembro 2018

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07 agosto 2018

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05 julho 2018

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20 junho 2018

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06 junho 2018

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13 abril 2018

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05 março 2018

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20 fevereiro 2018

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05 fevereiro 2018

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22 janeiro 2018

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08 janeiro 2018

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22 dezembro 2017

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07 dezembro 2017

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24 novembro 2017

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20 novembro 2017

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10 novembro 2017

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27 outubro 2017

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13 outubro 2017

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29 setembro 2017

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15 setembro 2017

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01 setembro 2017

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31 julho 2017

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21 julho 2017

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17 julho 2017

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07 julho 2017

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28 junho 2017

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26 maio 2017

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12 maio 2017

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28 abril 2017

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13 abril 2017

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31 março 2017

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17 março 2017

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03 março 2017

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17 fevereiro 2017

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02 fevereiro 2017

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19 janeiro 2017

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05 janeiro 2017

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22 dezembro 2016

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08 dezembro 2016

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24 novembro 2016

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10 novembro 2016

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27 outubro 2016

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13 outubro 2016

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04 outubro 2016

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29 setembro 2016

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15 setembro 2016

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