“Portugal, a country where the sun choose to live”- The beginning of TAP’s new safety video on board, which debuted, officially, on march 1st, at the Lisbon Tourism Fair.
Focusing on the main message - the safety rules aboard TAP's planes - the Company invited foreign citizens who chose our country to live to be the protagonists and the narrators of this video. Through them and their point of view, the video aims to show the unique and distinctive beauty of the country.
Supported by Turismo Portugal, TAP worked in partnership with BAR Ogilvy and ZOE Films, travelling throughout the country in eight days of filming. Azores, Algarve, Alto Douro region, Aveiro, the Madeira’s Laurissilva forest, Oporto, Podence, Arrábida’s mountain and Sines were this production’s scenarios, which also addresses, somehow, some of the most ancient traditions of the country, with the population’s support and participation of each of the places that were visited.
The debut on board will be on march 14, the company's anniversary day, on long distance flights. However, and before it travels the globe, see our tribute to Portugal.