TAP has reached, recently, the milestone of 200 thousand followers on its profile in the social network Instagram, where it has been present since 2012. To celebrate this success, the Company organized, on the 2nd of February, a masterclass dedicated to the theme “How to take the best travel pictures and be successful on Instagram”, lectured by Portuguese Instagrammers Gabriela Mateus (@gmateus – over 197 thousand followers) and Luís Octávio Costa (@kitato - over 73.200 followers). In this session, which counted with the participation of 40 Employees, the themes were related with photography – how to photograph better, mobile phone VS DLR – and with the network itself.
In the short-run, there are already in the horizon new workshops dedicated to Instagram and photography, in partnership with other Influencers/Instagrammers.
The world of aviation and TAP’s backstage are at the center of the airlines Instagram profile. Since 2015, on the headline #flyingweekend, the account features (on weekends) the two best photographs of the week. On the other hand, TAP Employees also have their space and can be the page managers for one week, which was once a monthly management. To be “discovered”, Employees must share their pictures with the hashtags #tapairportugal and #somos TAP.
See below the best shared pictures on TAP’s Instagram.