There were around 100 people that ascended, on January 22, to one of the most famous rooftops in Lisbon to applaud UP’s Magazine 10 year anniversary. After Oporto and São Paulo, at the top of Hotel Tivoli, at Avenida da Liberdade, the sight for the Portuguese capital was the set of one of the most emblematic events of the magazine.
Through these 10 years, there were 123 editions where we “dared to dream higher”, there were more than 20 thousand pages, thousands of flight hours and dozens of national and international awards, including the three World Travel Awards, which put our magazine with the best in the world.
“These have been the most amazing 10 years! I normally joke saying that I was happy and knew that I was”. Words from Paula Ribeiro, UP’s Director, during the commemorative event, not sparing compliments to her team: “We work with the best Portuguese professionals”.
“UP is an absolute success”
TAP’s Inflight Magazine has been awarded several times for the creativity of its covers
More than a decade after and the compliments have only ten folded: “UP always has new things, it is very attractive, creative, interesting, modern”, said businessman André Jordan, reader, passenger and occasional personality of the magazine, one of the many workers present at the party, with writers, journalists, photographers, designers and partners of the publication.
UP was born, in 2007, under the blessing of Fernando Pinto, one of the most anticipated personalities of the event, that recognized the magazine as an “absolute success” by divulging Portugal and TAP, and congratulated everyone that
Recognized by the public in general and more deeply by the sector, UP’s international projection mixes itself with the recognition of the airline itself, words of the Chairman of the TAP Group, that praised the team work of the UP team. “TAP is at a very good time, growing, achieving new markets with new routes and new aircrafts, and UP Magazine will certainly keep up with this growth, for the good of our Company”, reinforced Miguel Frasquilho.
Fernando Pinto, Paula Ribeiro, Miguel Frasquilho
Congratulations, UP readers!
TAP surpassed, in 2017, the record of more than 14 million passengers transported by the airline in a single year. To this giant number, there is still to add all the remaining readers “in love” with this inflight magazine, to whom we must also congratulate for being part of this success, reinforced Abílio Martins, Vice-President of Marketing and Communication of TAP.
The best moments of the 10th Anniversary of UP in Lisbon