Star Alliance just formalized a partnership with Plug and Play, the world’s biggest innovation center and startup accelerator platform. This will allow the Alliance to identify startups and to follow them through their development and creative processes, as new products and new technology dedicated to trips’ ecosystem are being created.
Based in Silicon Valley, California – United States, Plug and Play provides financial support, guidance, advice and contacts of companies that are interested in the startups’ ideas. Concerning trips and hotel business, Plug and Play’s mission is to find out, support and measure innovative technologies that will help defining the future of this business sector.
“This partnership with Plug and Play it’s an important step of our strategy to become digitally more advanced in order to offer the perfect travel experience”, Star Alliance’s CEO Jeffrey Goh stated. “A timely understanding of technologies’ future and digital tendencies, together with the possibility of participating in its development since the beginning, will ensure the success, in the long term, of our digital strategy”.
“We look forward to helping Star Alliance drawing its path in innovation. With this partnership, we will introduce them to the best and brightest startups that are connected to the travel industry”, said Saeed Amidi, Plug and Play’s Founder and CEO. “Their commitment in using technologies that were developed by startups will lead the industry to the next level and we feel honored for having them on board.”
Entering its third decade, Star Alliance is centrally investing in digital capacities development, that may be used by its member companies to improve their own products, with the fundamental goal of enhancing the connection with its regular customers and also when they travel with other members.