It’s called “Taste Porto” Program and it’s TAP’s commitment to continue promoting Porto as a major European city. The program will come true through the creation of partnerships with the main icons of the region and through the development of actions that reinforce the perception of Porto as a differentiated city because of its art, culture, architecture and traditions.
The “Taste Porto” Program include different initiatives totally dedicated to the city. It was presented last Tuesday for TAP’s CEO, Fernando Pinto, at the Cruise Terminal of Leixões Port, winner of this year’s Building of the Year Award from Archdaily, and inspiration for the UP magazine’s cover of this month.
For the first time in history, the UP-magazine, which received an award recently and was considered for the third time in a row as the best inflight magazine by the World Travel Awards, dedicates this month’s edition entirely to Porto: considered the best destination by the European Consumers Choice.
The celebration of Porto on the UP magazine of October is just the first step of a wide program of TAP exclusively dedicated to Porto and made with the purpose to contribute for an even bigger promotion of this city to the world.
TAP also formalizes the partnerships with the “Fundação Serralves”, “Casa da Música” and “Museu Soares dos Reis”, which will allow the company and these institutions to work together with a single goal: to celebrate Porto as the Best European Destination.
Only at this year, until September, TAP already transported over 650 thousand passengers to Porto, 9 per cent of that (57 thousand passengers) bought its trip in Brazil and 4,5 per cent of that (28 thousand passengers) in the United States of America. The bet is to continue to contribute for the tourists’ number’s increase and, eventually, for the local economy’s development.
At 2017’s first semester, TAP was the leader of the movement volume at the Francisco Sá Carneiro Airport. Between January and August, and facing last year, the number of passengers increased 16,7 per cent at that airport. It is about to reach the first million passengers transported by the “Ponte Aérea”, that connects Porto to Lisbon 18 times per day.