The national airline’s previous designation – TAP Portugal – will gradually make way for TAP Air Portugal.
The official transition date was 14 September, despite the new TAP branding being seen for the first time on the A330-300 D. Maria II, which arrived in Lisbon on 24 August.
TAP’s new brand is part of the company’s campaign in the United States and Canada in July and August to increase name recognition as an airline operating in these markets, as well as to improve its ranking in international online search engines.
Based on market research studies and careful advertising recommendations, TAP Portugal has now become TAP Air Portugal, improving the association of the brand with an airline and helping with immediate recognition in its main market: the international market.
Paula Canada, TAP’s marketing director, spoke with WHAT’S UP to explain the basis of the company’s new identity.