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Tap Communication is a case study at Boston University


 

TAP communication has been highlighted in the classrooms of Organizational Culture - in the Northeastern University, on 9 May in Boston.

A meeting facilitated by new technologies, far became close and neither the time difference was attending for the exchange of ideas in the classroom taught by Chad O'Connor, which combines the functions of a university teacher with the consultancy in public and private companies, startups and nonprofit organizations in the areas of internal and external communication, strategic alliances and executive messaging.

Chad, when asked about the origin of the invitation, was precise “A good organizational culture is built on the basis of a solid communication. It is therefore particularly relevant to students perceive as companies with a global reach, as is the case of TAP, using internal communication to build a strong culture and success", said.

With 23 students from around the world - including Asia, South America, Europe and North America - the first outbreak has not only by making known the company but also the main objectives of internal communication, current challenges and used tools.

The issues addressed are still promoting the involvement of employees, and the ways to enhance a culture of enterprise seeking, in the same way, communicate effectively what is happening in the company.

In a debate fluid and participatory, approached successful initiatives of TAP, such as the concept of communication "UP", the internal newsletters with a growing receptivity- The first edition of what'S|UP had an average opening of 39%, while the 15th edition has 56% -, the dynamism of the intranet with banners and challenges to promote the unique partnerships of the company - effort that has demonstrated a success, we evaluate the growing number of requests to the page: 11920 in September 2016, as opposed to from 16520 requests recorded in April 2017 - And the involvement of employees who, while not working on campus TAP, are an integral part of the Company. In fact, this was the issue that has aroused more interest on the part of students: how the company uses the communication channels at their disposal to communicate effectively with employees who may be even another continent and how it is promoted the involvement in the distance. By way of example, was approached by Christmas of the previous year: alongside the distribution of posters with the fleet TAP an action in the cafeteria, were sent to all scales and delegations one poster per employee, along with a message dedicated to happy holidays.

The main current challenges of communication not left out and this was the motto for the final debate, challenge embraced by students that have a lot of questions and new suggestions.

The balance was positive. ”Students, and I, thought that was very productive and that the work they have been doing has been very positive, especially with regard to the implementation of new technologies, as is the case of your intranet", concluded Chad. At the final, it was the promise of a new conversation in September for an update on the status of the projects discussed and their implementation, as well as new ideas for the future.


This article has been automatically translated. For additional information, please contact us ​​

 

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