TAP is very rich with people. Every day thousands of employees work so that everything comes to pass, that the planes taking off and landing at security, so that customers arrive at their destination with a smile on his lips, so that the day ends with the sense of accomplishment.
But, out there, don't stop and go even further. On TAP there are artists, volunteers, chefs, dancers, athletes… and there are also bloggers. This is the new line of WHAT'S|up. Time will be given prominence to a blog authored by an employee. Elsa Fragata, Flight Attendant and author of 'fly nonstop' is the first one. We spoke with her and we have learned about her project.
Tell us about yourself and your carrer. Who is the Elsa Fragata? How long ago you came to TAP? And why? How has been your way IN TAP? What you feel about your job?
Elsa Fragata, 42 years, Flight Attendant, mother of William and Francis. I arrived at the TAP in 2000, at the suggestion of a friend and colleague, when we shared a television project with order announced. Applied to me at the end of 1999 and went to earth (at that time there was no contest for board). I worked six years in the area of passenger, Reception and check in, after two years on the Board, as an officer, and in 2008 came the opportunity to go to board where i am since then, in the clouds!
It is a way very hard, and, therefore, without a shadow of a doubt, very enriching and able to give me a vision very united the various areas of work that is done on TAP. I say many times that this was never my dream of a child, but quickly became one of the greatest passions of my life. Nothing could be more certain that this is my place. Here i am happy!
How was born the 'fly nonstop'?
Anyone who knows me knows that I love a good conversation and even more of a good story. The 'Voar sem escalas' comes from a desire for a long time. I wanted to be able to join my passion for writing and photography with a curiosity that I exist around our profession and of how we women, we remain in a profession that keeps us some time away from home, with schedules without a typical rule of 9h-17h when we have children and husband at home. And now, even more so, that there is much talk of young workers and the difficulty in arriving at this place. I am proof that this is a demanding task, but not impossible. I own concorri five times, until you get! Cost, but I am very happy to have never given up.
Can you see who is your audience more faithful? Aviation professionals? Curious of the theme? Customers TAP also? How is the interaction with the readers?
In spite of having already followers who do not know me and that have nothing to do with aviation (are only curious), at the beginning of the first people who began to follow me were people from my area, professionals of aviation that arrived by colleagues, friends. Over time, there have been other followers who are curious by this world, by travel, by seeing the world through a perspective very different from that of a normal tourist. But the best part of this analysis is that gave me the know already lots of new people, I began to learn about blogs and profiles of people very interesting, whether connected or not to the area of aviation, people who come to me to learn more about the profession and because they liked a lot to get on TAP and ask for tips and advice... And this is super motivating to continue working on the blog and share my experience of aviation.
The blog is divided into categories - 'Ó ELSA', 'Flight', 'NIGHTSTOP', 'Part B', 'DAY OFF', 'In My Bag', 'IN PORTUGAL'. For those who navigate the blog, this segmentation it seems natural. There is a reason for having done this way?
Was a natural selection, yes, i thought in areas that i would like to share, which eventually caused more curiosity in readers and who to call them so I ended up giving a name to the areas of my life that i have more things to say, so the names came out of course... Only with the area 'O Elsa' is that i had some reservations, but quickly came to the conclusion that everyone calls me so, even without realizing the cliché.
The blog has a lot of presence TAP. In what way do you think that what he writes and shows you can influence the perceptions of what is TAP, with customers?
It is inevitable that a blog with lots of presence TAP, because for me, not only the company is very important part of my life as, almost 20 years ago that TAP is my airline! Initially, when you build the project, there were two possible paths, to present only the profession with the day-to-day a crew cab, airports, destinations, or another, in that showed the livery and company where I work, colleagues who have, the reality show the “tshirt" that seen all day. But my goal has always been that this was a genuine project and, contrary to what might seem, not to mention the TAP is that there would be something genuine because it is part of my life and this is my reality. I am very pleased that you create with the gentlemen, because even when we spent time outside, away from our families are supporting us very to one another and that, despite being only the mirror of truth, shows the side of the family and so english that TAP has, in addition to show more about the destinations where we fly and we can carry through all the photos and articles that put in the blog.
Do you feel supported by the Company in the realisation of this project? In what way?
With the exception of the request for authorisation to appear fardada in pictures, and be able to speak of our destinations, nothing more i asked to TAP. TAP appears as an integral and unavoidable in my life, just never expected anything in return and who do every time i think that makes sense. But where was subject to my Director and my head, could not feel more supported than I am, in fact could have simply given me permission (that is what I asked!), but there was a genuine support and willingness to help this new project and this is one of the reasons that make me feel proud to be one of the many faces of the family TAP.
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