A new digital ecosystem, with easier navigation, more staff and better adapted to the various mobile platforms - this is the new version of FlyTAP, now available online at www.flytap.com and in the app. The designation is maintained, but the concept is innovative - TAP Customers now have access to new features and are presented to an enhanced experience.
About the project, which had a full deployment of 15 months, Tiago Phillimore, Director of Digital Commerce & Innovation of the Company, highlights the work of several teams - TAP IT, Customer Service, Marketing, Sales and other, coordinated by the Digital area - and the diversity of features that the new ecosystem offers and that, in the end, they can facilitate the entire process of Customer Journey, from the consideration of the purchase until access to extra services.
With two key components - the site and the app - the implementation of this new digital ecosystem represents, in the words of Fernando Pinto, Executive Chairman of the Company, "a digital transformation totally aligned with the dynamics of the last year in the 'New TAP' and a revolution in the form of the company being present in digital channels with our Customers".
One of the major functional differences is the new area for staff, common to the site and the app. Now, TAP can identify all its customers, not only the Victoria, in an attempt to recognize them and know their needs.
With the new map of destinations interactive in site, another new feature that the new digital ecosystem offers, Customers will be able to choose their trip depending on the destination and the dates they want, the theme of the journey seeking, and even the budget available, all in one place.
Customers are increasingly more linked and it is therefore essential to accompany their needs. Soon, will be sent an e-mail from a checklist before flight, which at the same time that summarizes the details of your trip, offers you the possibility to add services you may find useful - as the baggage and the choice of the place - or even suggestions related to the context of the journey itself - as the need for vaccines or specific documentation.
Tiago Phillimore considers, finally, that being 2017 the Year of the Customer, "this is a project of true digital transformation for the Company and the client, which is at the heart of our activity".
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