The beginning of this journey begins in 1945. It has been a long but pleasant trip." Thus begins the narrative of the new video for safety on board of TAP, the first with an accent distinctly retro, released in the month of anniversary of the company. Filmed fully in the Air Museum in Sintra, this safety video with the participation of eight crew members of TAP, who wore a number of uniforms that are highly praised in the Company's history.
In addition to the dress code, there were many elements in the Museum of Air that were used in this production. From vintage bags to antique furniture, passing by a vehicle "Follow Me" from the 1960s and the CS-TDE, a replica of the first DC-3 Dakota purchased by TAP: "Everything in this video is from origin. None of the pieces or props used in the recordings were produced purposely for this video. The filming took place in the Dakota, the first plane of TAP exposed at the Museum of Air, our crew members wore the uniforms originals that we have took from the exhibitors. It was a day on which the historical parts gained new life," explains Lúcia Cavaleiro of the Production Area and Content Management system from the Direction of Corporate Communication, who coordinated this project. Starting from a concept totally innovative, everything has been harmonized in a video that combines history with a language and contemporary aesthetics. "Knowing that the purpose of this video is to be always the most intuitive as possible, we have sought to balance the real image, which obeys a retro style with a modern direction and momentum, supported with infographics for a correct understanding of safety rules", described in the scenario of shooting Telmo Martins, Director of the Lobby Productions, who developed and produced the entire creative concept.
According to Gilda Luis, Director of Corporate Communication of TAP, "the safety videos have as main objective to disclose, to each trip, safety procedures on board. However, today, are also regarded by airlines as true pieces of communication of brands with their Customers. This video in particular, launched in the month in which TAP completes 72 years of activity, meets these two principles and, at the same time, pays homage to the TAP, its history and its important role in aviation."
This work was supported in the areas of Marketing, Safety and Cabin Crew of TAP and the Air Museum. Carlos Mouzaco, Cabin Safety Officer of the Company, says that apart from representing "tradition of a company which has always been concerned with the safety of its passengers", this video is "a symbol of the transversality of security in its most modern concept".
Through the column "TAP Faces" from this Newsletter, you can know the faces and read the testimony of the protagonists of this video. In the photo gallery below, take a look at the various moments and the teams involved in this video of on-board safety of TAP.
See here the photos and video of the making of.
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