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TAP embraces Portugal

 

It was on the 14th of March 1945 that TAP was born, by the hands of Humberto Delgado. This Tuesday, after 72 years, the atmosphere was of celebration in the Hangar 6, the anniversary of the company and, especially, by the announcement that the planes of the regional fleet, Tap Express, operated by Portugalia and White, are the names of the districts and autonomous regions of Portugal.

In his speech delivered on live streaming, Fernando Pinto, Executive Chairman of the Company, gave his congratulations to TAP and pointed out their successes - almost 12 million passengers carried in 2016, 40 thousand passengers transported with stopover in Lisbon or in Oporto, the renewal of aircraft cabins of medium and long-haul and the provision of more 273 thousand seats from July this year - the result of an investment strategy put into practice in the last year, since the creation of the TAP Express until the announcement of new routes in Europe, Africa and North America.

Finally, revealed the surprise that the entire audience expected and announced a tribute to Portugal prepared by the Company.

"Congratulations to the portuguese, congratulations to those who work here at TAP. Congratulations to all of us. Today we will make a feast. We will effectively do a tribute to Portugal. No other airline has been or will be more united Portugal than it is to TAP. This is our TAP, our ambassador, our pride," said Fernando Pinto.

 

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"Baptism" ceremony

The "baptism" of these aircraft in the presence of various organs of national media and locations, as well as some of the most important means of Brazil, representatives of the various authorities of national tourism and gastronomic delicacies. A group of Cante Alentejano choir, immaterial heritage of humanity, with more than 150 elements, enlivened the event and sang their congratulations to TAP.

 

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Traditional choir from Alentejo

 

The Nine Embraer 190 - one of which present at the event and in what was done for the first time a projection of video mapping - and the eight ATR72 currently in operation, as well as the new Embraer 195 that will arrive to TAP later this year, will have the names of all the districts of Portugal, Viana do Castelo to Faro, and autonomous regions, Azores and Madeira.

 

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 Abílio Martins – VP of Marketing & Communication; David Pedrosa – CFO (Chief Financial Officer), Fernando Pinto – CEO (Chief Executive Officer); Trey Urbahn – CCO (Chief Commercial Officer).

 

And because the successes of TAP due to which it works, as the president of the Company has already pointed out on several occasions, districts and regions of Portugal were honored by employees, who have to face for her land and participated in the video you can see here. TAP embraces and will continue to embrace Portugal.

 

 

 

This article has been automatically translated. For additional information, please contact us

 

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